How to Build Your Online Profile



LinkedIn is a powerful recruitment and networking tool. Over 5 million Australian professionals are now using it, including employers, recruiters and search consultants. This guide is aimed at individuals who may be looking for a job or thinking of making a career change.

The hiring landscape continues to evolve and social media, particularly LinkedIn has become an important tool for HR professionals and job hunters alike. Should you use social networks to improve your career prospects and if so, what constitutes a good LinkedIn profile?

Here are 6 key tips to make your profile stand out:

1) Make sure you create a great summary for your profile. This should include details about your specific areas of business knowledge and expertise and track record.

  • Use bullet points; it helps organise your summary and makes it easier for others to read.
  • Don’t be afraid to use the word “I” in your profile, as it makes it more personal.
  • If you are job hunting, check out specific language in PDs and job ads and ensure you are “mirroring” that language in your own profile because that is how others look for you!
  • It’s also advisable to add the URL to your profile to the contact details in your resume.

2) Use the search function at the top of the page to identify relevant contacts by employer, or use it to locate relevant discussion groups where you can become more informed about trends in your profession and use it to connect with others. The discussion groups can help you with ideas and opinions about complex business situations where advice and others’ perspectives are required.

3) Ask for recommendations and provide endorsements and recommendations to others. It shows that you are active in your networking and strengthens your profile. Genuine written recommendations compliment endorsements for your skills. More importantly, it gives others an idea of who you are and what you do.

4) Add media content (pictures, videos and slideshow presentations) to your summary. This might include a sample of your portfolio, examples of your work or a shot of you in a work context.

5) Use the LinkedIn Privacy Settings to decide whom to broadcast (or restrict, for that matter) your activities. There are numerous other features within Privacy and User Settings so become familiar with them.

6) Use it to find jobs. Use the Jobs feature to search for jobs by position title or industry sector. A recent search for Melbourne-based jobs in sales revealed 799 positions! This feature also allows you to track your activities while remaining private.

These are only a few observations and suggestions on how to strengthen your career prospects using LinkedIn. The more active you become with it and the more people you engage through it, the better it will work for you, whether you are in the market for a new position, or whether you are simply trying to create a succinct picture of who you are and what you do.

Posted by Scott Spaulding

See also:

Thinking of changing career? Ask yourself these two key questions

Why Networking is So Important

How Does Your Resume Rate?

 

 

BonnieSue Nevin

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